Super Sharp Blades - Full Website & Automated Booking System
A complete digital rebuild for a UK blade sharpening business. New website, backend booking system, automated enquiry flow, connected and synchronised with the client's calendar. We ensured full integration with their current processes and systems.
7 days
Design to launch
One system
Site, bookings & calendar
£0
Monthly platform fees
100% client
Ownership
The challenge
Manual bookings, no online presence, no system
Super Sharp Blades is a UK blade sharpening service that was operating without a functioning digital presence. Enquiries came in ad hoc - by phone, text, or word of mouth - and booking was handled manually in a shared family-calendar app.
The existing system meant potential missed enquiries, more manual work, and no organised way for customers to book online. There was no website that accurately represented the business prior, and no automated process to handle the volume of requests the business was generating.
Problems to solve
- Dead website - no running online presence prior
- Booking done manually via phone, text and social DMs
- No calendar sync - no way to prevent double-bookings
- No automated route planner (Google Maps)
- Old system couldn't scale with enquiry volume
The website
Built from scratch - fast, mobile-first, and designed to convert
We designed and built a complete website for Super Sharp Blades at supersharpblades.com - replacing the old system entirely. The site is mobile-first, loads fast, and includes a clear service offering, pricing, and an integrated booking flow that connects directly to the calendar backend.
Full website
Services, pricing, contact, and booking flow - all built to convert visitors into customers.
Mobile-first
Designed for the way customers actually browse - fast on mobile, clean on desktop.
Enquiry funnel
Online enquiry and lead capture built into the site, not bolted on after.
The system
A booking system built for the way the business actually works
We built a custom booking system that connects directly to the client's live calendar, allowing virtual assistants to manage appointments, customise scheduling routes, and handle backend operations in real time. Online bookings sync instantly with no manual input, preventing double-bookings and missed enquiries.
How bookings now flow
- 1Customer visits supersharpblades.com and submits a sharpening enquiry through the website or books directly through DMs
- 2The enquiry is sent directly to the business backend, where the virtual assistant manages availability, scheduling, and customer communication
- 3The VA books customers into the most suitable time slots based on workload, availability, and service requirements
- 4The system supports the business's existing walk-in and on-site servicing workflow while also creating the foundation for future UK-wide postal sharpening services
- 5Booking details are managed centrally through the backend and added directly to the client's calendar
- 6The streamlined process reduces admin pressure, improves organisation, and creates a scalable workflow designed to support long-term business growth
Live calendar sync
Bookings appear in the client's calendar the moment a customer confirms - no manual entry.
Backend-managed bookings
Customer enquiries, appointment scheduling, and operational admin are managed through the backend system, reducing manual workload for the business owner.
Admin dashboard
A clean backend to view, manage, and track all bookings in one place.
Fully owned
No third-party platform fees. The system is built on SuperSharpBlades personal VPS, and handed over - the client owns everything.
Client feedback
"Oliver built everything from scratch and completely replaced our old system. The booking flow now just works - customers book online, it hits our calendar, and we get a notification. No more missed enquiries or manual back-and-forth."
Super Sharp Blades
supersharpblades.com →Project summary